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So Good! Entertainment is an integrated Sports and Entertainment Marketing Partnership Company, specializing in the customized activation of sales strategy though our deep relationships in professional auto racing, corporate clients, musical artists and athletes across the nation. With over 20 years of client experience with major companies like Zaxby's, Folgers, Lays, Kleenex, The Wake Up Narcolepsy Foundation, NASCAR, ARCA, Relax Wraps, Bad Boy Mowers, Georgia-Pacific, Jive Communications and Kimberly-Clark, SGE realizes that while the ways our clients relate to their customer may change, the need to do so does not.

Marketing partnerships change, making relationships key to success now. Hard work & ethics win the day.

In providing opportunities for branding and exposure, our goal remains to deeply connect our clients with their audience for loyalty, leads and sales by connecting our deep relationships with theirs for leads and sales.

         We have the passion, experience, relationships and ability to make big things happen.

We believe EVERYTHING can be SO GOOD!
As a hard-working entertainment firm based in Nashville, SGE uses a very direct approach to finding success for its clients:
Whether large-scale solutions or Mom&Pop, communication relations, intent leadership and close project management offers our clients the total package, a real Partner.
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Known affectionately in Industry circles as "MamaSue", Suzzane has made her reputation on "telling it like it is" and looking out for everyone else around her.


A founding member of So Good!, Suzzane has a sterling career in the Nashville entertainment community with Producer roles on the CMA Awards, CMA Music Fest, George Jones Final Tribute Show, CMT Awards, CMT Artist of the Year, College Football Coaches Awards, the Merle Haggard Tribute, Kenny Rogers Tribute, Willie Nelson Tribute and Charlie Daniel's Volunteer Jam, along with other major projects.


The combination of her warm commanding presence, industry Talent connections and knowledge of Nashville production allows SGE to offer pro production and events.

Email:  Suzzane via

As the founding race expert of SGE, Jeff has over 38 years of highly-diverse experience running businesses from all over the southern United States, creating growth and sales for his clients, both in and out of pro racing.

Jeff has captained executive positions as Director for publishing companies and Music Artist, TV & Film Actor Management. As a highly-sought Racing Expert, he has been the Creator and/or forefront leader of many major deals in NASCAR, ARCA and Indy racing partnerships.


Jeff's savant knowledge of racing and business, coupled with his acute common sense and vast deep connections, present a rare consultant and professional for SGE to offer.


Cell: 615-426-7432

Jeff Goodwin
Founder and Partner
Suzzane Skinner
Founder and Partner


So Good! Entertainment offers a wide range of services:

Steve Feldman. 
Emmy award winning director Steve Feldman has worked with talent as varied as Bill Nye, Linda Ellerbe, Bill Maher and Elmo for PBS, CBS, Disney, Nickelodeon, Cartoon Network, Comedy Central, MSNBC and Discovery. His work on “Sesame Street” earned him an Emmy Award, while his efforts with “Barney and Friends”, “The Wubbulous World of Dr. Seuss",  "The Nick News" and “The Christopher Lowell Show” contributed to nine other Emmy awards and nominations. Steven’s other credits include "Politically Incorrect with Bill Maher", "Lazy Town", and the debut musical theatre production for Walden Media, "Rock Odyssey". 
 In addition Steve has produced and directed documentaries on prison life for MSNBC and is currently developing a documentary feature examining the life of David Berkowitz, the “Son of Sam”. He is the Executive Producer of “The Breakdown”debuting  this spring on DanceNetwork.TV. 
 Recently, Steve directed and produced six short films for Sesame Workshop’s Military Initiative. Additionally he directed a tablet based television series for pre-school children, "Charlie and Company", produced video content and provided design supervision for "", a teen, debate website that wrangled with the question. “Who was the better President, Washington or Lincoln?” He has  also produced web content with acclaimed flautist, Sir James Galway and directed a twelve episode science series for AMS Pictures in Dallas, TX.   
 He just completed a series of videos teaching applied mathematics to young children, for Hammer, Inc. Steve also teaches Film and Television courses at Lipscomb University in Nashville. During his tenure at  Sesame Street, he also conducted workshops at Televisio in  Mexico City, for the directors and puppeteers of Plaza Sesamo,  Mexico’s award winning and popular version of Sesame  Street. 

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  • Customized Partnership and Activation

  • Marketing and Management

  • Public Relations and Promotion

  • Event Management

  • Image and Career Coaching

  • Talent Booking & Casting

  • TV & Event Production

  • Business Expansion to New and Existing Markets

  • Leads, Promotion and Sales

  • Education and Awareness Campaigns

  • Partnerships with other Clients

  • National Exposure for Products, Personalities and Services

  • Hospitality and VIP programs for events

B2B Solutions


SGE is a very different type of service, specialized and highly experienced.

Jeff and Suzzane independently and through SGE have years of clients, both in and outside of professional racing.

Our rare, combined solutions are innovative and brave, based on rare industry expertise and key marketing strategies. There is always a solution with SGE.

Go Racing! Program


We truly believe that professional racing provides a broad & targeted asset we offer to our clients.


With sky-high media return values, we have proven that brand promotion on the track, partnered with important guests attending, creates leads and sales.


With heavy ties and connections in all levels of Racing, we are committed to sharing this proven opportunity.

SGTV Division


From years of television experience with events such as the Country Music (CMT) Awards, CMA Music Festival, Country Music Television (CMT) Awards, CMT Duets, CMT Crossroads, CMA Country Christmas, The George Jones, Merle Haggard and Kenny Rogers Tribute Shows and CMT Artist of the Year, SGE has the access and know-how to facilitate entertainment bookings and distribution.

Talent Services


Located in the heart of the music industry in Nashville, SGE is richly positioned to offer a wide range of talent opportunities, booking and distribution for its clients with SGE Talent Services.


With a focus on customer service, we are committed to getting our clients the highest value for their investments.

We use our years of experience and deep relationships to promote and advance talent at all career stages. 

Jeff Goodwin
Founder and Partner

“We're a specialized company with great passion to help you succeed. We're excited to work with you and your team to help outline your goals to create sales.

-- Jeff Goodwin

Founding Partner

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